As a part of social media marketing and management, there is no denying that videos are a pivotal part of it. If we talk about the numbers, as many as 60% of the content market businesses prefer videos. When it comes to social media, videos have been proven to be more effective than anything and ever. The main reason is that video marketing covers all aspects of connecting with the audience in the least possible time. However, this is easier said than done in terms of video editing.
It is a time-consuming task to curate the best of the shoot and generate an impactful piece. It is also necessary to follow the guidelines issued by the brands they work for. And with the ever-increasing demand for video content, the tasks are lined up. With this in mind, we have created a list of the most essential and effective video editing tips that do well, especially in social media.
Follow the tips below to engage your audience and expand your reach at the same time:
1. Upgrade the orientation:
Videos have been generated, edited, and shared with the landscape orientation for a long time now. They might be excellent in engaging the viewer, but it is a fact that they don’t fit in with the vertical screens of many viewers.
For this, you should consider creating videos in a vertical orientation. This doesn’t mean that the landscape ones won’t do any good, but you should know that the former is gaining popularity every day.
Another benefit of shooting vertical and square orientation videos is that the video editor has more time to edit the crucial parts. The landscape videos take longer to resize and edit the clip frame by frame. Now with frame size being taken care of, the same amount of time can be utilised to refine the video’s quality.
With this done, you are free to upload on any social media platforms for your brand. You’ve got the one size that fits with the dimensions of all social media platforms. This also bodes well with the smart devices of active users and the target audience.
2. Distinction with the visuals:
The top-selling point of videos is visuals in motion. And this you can do by video editor to add soundtracks, captions, stickers and a lot more. But they all are dependent on the visual you choose for the video. Therefore, improving the quality and impact of the visual effects holds significant importance to mark your brand’s presence.
To achieve this, you can choose from a wide range of filters to enhance the video’s tone or its frame. You can also add text to your video and keep them hooked on what more information you might have added via text in the video. This expectation keeps the viewers engaged till the end while ensuring that it doesn’t cover any significant portion of the video.
Another attempt at improving the visuals can be made with additional borders, some trending special effects and funny stickers. This is also where the video editor gets to bring out the creativity and infuse it into the video. Make sure to experiment with the several options available. This will automatically ensure that the videos posted are not following a single format.
As a result, the updated styles and formats improve the chances of your video gaining more attention. After all, you’ve done an excellent job with the basic elements.
3. Distribution of duration:
Since your goal is to create videos that make an impression on social media platforms, you have to think out loud with the conditions. With Instagram, reels experience the largest reach with an ideal 20-30 second duration. On Facebook, the most attentive span of viewers lasts for 1 minute, while on Twitter the audience spends up to 45 seconds watching videos.
Hence, along with content, which is a video, in this case, duration also matters on the social media platforms. This can appear as a hurdle when editing videos, but it is vital because not all social media platforms support the same content formats. As a fact, even they have to stand themselves out.
On the bright side, you can see this as an option to work with different video formats. These include reels, stories, video posts, with each of them having different suitable durations of their own.
4. Entertain your viewers:
Videos on social media platforms have taken different forms. Or should we say they have been tuned as per the desired format? Videos are now used as testimonials, invitations, for sharing information and also to entertain the audience. Although, this doesn’t mean you have to pull pranks and post them or crack jokes.
A better utilisation offers to connect with the audience with your funny moments. With these, you realise that the brands they associate and connect with have a human side and are not all about promotions and sales. This is the key utilisation and aim of creating, editing and sharing videos.
Some tips that can help you create these entertaining videos include sharing backstage moments, some cropped clips of a previously successful video or how you celebrate occasions such as birthdays or as simple as people conversing over tea and coffee.
Conclusion
With these tips and tricks and the goal to maintain the quality of the video, it is indeed a time-consuming task to edit videos. But if the results are great, the effort becomes as successful and the strongest motivation. Nowadays, several paid or free tools are available in the industry to get the job done right. With them, the hired video editor or your editing themselves needs to get started with any one of them. Ensure you set your goals for the video, get creative with these ideas, tool, and produce exactly what your viewers are looking for.
